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Say What They Want to Hear
Messaging is your first point of contact with potential clients. It's what stops them and grabs their attention or lets them walk on by. Making your messaging accurate and relevant to your audience can feel really hard to nail down. But when you do... it's like someone opens the client floodgates. Get this right and you're golden.
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How one article does it all...
I used to avoid marketing. It stressed me out. (You can imagine how that worked out for my business.) Then I started using ONE article each week to do everything. But here's what's weird, I don't even care if people read the article. Because the real magic is what happens AFTER the article. That's where all my sales come from, and clients too.
Are your offers not bringing in clients?
You’re not the only one. And what used to work just isn’t cutting it anymore.The way people buy is changing, and that means how you create and sell your offers needs to change too. Here are 3 changes that will help you attract clients in 2025, without triggering that desperate nervous energy.
Systems for Solo Coaches: Get More Done Without Working More Hours
There was a time when I thought I could just hold everything in my head. Every client, every task, every “I should do this” floating around in my brain, no system, just me trying to remember it all. Spoiler alert: it didn’t work. I’d wake up already overwhelmed, spend my day reacting instead of creating, and by the time I actually sat down to do something important, my brain was already fried. Then...
Why Finding Clients Feels So Hard (and How to Fix It)
Finding clients shouldn't feel like happenstance. It should feel predictable, consistent, and reliable. And while it may take some time to get there, you should have an approach that will help you reach the point of predictable, consistent, and reliable, sooner rather than later. Yet, so many coaches (Yep, I’m looking at you) feel like they’re doing everything right, posting, networking, offering free sessions, and still getting nothing. The problem? It has to do with a little word: clarity. This week, we’re diving into Client Clarity, because knowing exactly what your people want makes everything (marketing, sales, and getting clients) so much easier. Keep reading.
Solo Coaches: Here’s Your Secret Weapon for Growth
Let’s get real for a sec. Running a coaching business solo? It’s... a lot. Some days it feels like you’re spinning plates, juggling flaming torches, and somehow still dropping the ball (or five in my case). You’ve got offers to create, content to write, clients to find, emails to send, and oh yeah...actually coaching people.It’s exhausting. And if you’ve ever muttered to yourself with your head in hands, "I just want to help people, why does this have to be so freak’n hard?" I see you. Keep reading.
Say What They Want to Hear
Messaging is your first point of contact with potential clients. It's what stops them and grabs their attention or lets them walk on by. Making your messaging accurate and relevant to your audience can feel really hard to nail down. But when you do... it's like someone opens the client floodgates. Get this right and you're golden.