An easier way to start getting clients

Overthinking your offer? Worse... delaying getting clients till you have a ‘big’ program? Here’s what to do instead, so you can start getting clients right away, without a complicated program.

Author

Michelle Sera
February 18, 2025 • You can read this in:5 minutes

Welcome to The Find Coaching Clients Newsletter for learning where to focus your energy, so you can find plenty of clients.

I spent a couple of months creating a “big” offer as soon as I became a coach.
It was a ton of work. Tons of content. And it took every bit of energy I had to put it out there.

All that effort took ages.  And during that time, no clients. Then I launched that “big” program.

Guess what? Still no clients.

That can’t be how it works for solo coaches. Really? Turns out, it’s not. Keep reading.

Client-Getting Tip

3 Offer Content Delivery Formats Clients Love Right Now:

  1. Interactive Experiences:
    Clients don’t just want information, they want transformation. Live Q&A sessions, small-group intensives, or interactive workshops create a deeper connection and higher perceived value.

  2. Bite-Sized Learning:
    Attention spans are short. Micro-courses, audio series, and action-based guides work better than long modules. Short + actionable = more client wins.

  3.  Personalized Touches:  
    People crave personalized attention. 1:1 offer audits, voice-note (like Voxer) check-ins, or tailored next-step plans can make even a group program feel intimate and clients will happily pay more for that.

Big coaching companies succeed because they have big teams and big budgets. I know, I've worked in them. Now, I'm a solo coach. And as solo coaches, we can’t rely on those tactics.

Maybe you’ve already put something out there, only to be met with silence, leaving you feeling let down and discouraged.

You’re stuck on how to create a coaching or mentoring "big" program. That's what we're told to do. You're either not growing because you still haven't gotten that offer out there (it takes forever to create) or you don't know HOW to create it.

And without it, you can't move forward. Or can you?

Register for the webinar and start getting clients now.

Simplify Your Business

Use AI as your top business assistant. Get AI to help you create your main program by identifying the problems your ideal client faces on the way to their goal. 

Once you have this identified… turn each problem into a step/module of your program!

Super powerful and effective.  No non-relevant content, just everything they need to achieve their goal.

Use this prompt:

"My ideal client is a [describe your client, e.g., spiritual coach, career transitioner, wellness mentor]. What are 10 specific, frustrating problems they face when trying to [achieve a desired goal, e.g., grow their business, find more clients, manage their time]?"

Latest Podcast Episode

Energy Check-In

❝

"Try not to resist the changes that come your way. Instead, let life live through you. And don’t worry that your life is turning upside down. How do you know the side you’re used to is better than the one to come?"

Rumi

Elizabeth Gilbert said, “Overthinking is just fear dressed up as logic.”

Your mind says, "I need more time to figure this out."
Your energy says, "I’m ready. Let’s go."

Trust the energy.

My Coach Tools

Some of my favorite tools right now are…

  • Encharge is my CRM and Email Marketing Platform.

  • Riverside.fm is what I use for podcasts, but also just creating videos in general because the editing is SO easy.

  • Vimeo for video hosting. I’ve used them for years!

From time to time, I do use affiliate links in this newsletter.

PS - I’m on a mission to grow my list by 4,000 this year (without any paid ads). Hefty goal, I know. You should totally follow along to see what’s working, where I’m dropping the ball, and everything I do in a week to grow my list. It’s all on my YouTube channel, Coach Diaries. See you there!