Client-Finding Tip

Dear Oh-So-Determined,

It’s time to get your messaging straight.

As Client-Getters, we get our house in order. So here’s what I want you to focus on right now:

Messaging accuracy is the thing that every coach struggles with whether new or seasoned. Your message can be a string of words that states who you help and what you help them do, but it can also be messaging for different products, programs, and services in your business. It’s literally the thing that either has people leaning in, wanting to hear more, or passing by because nothing stood out to them or was relevant.

And that’s okay. Unless this person is your ideal client.

Let’s look at messaging phases.

It’s important that you understand this, so your expectations don’t get in the way of you building a successful coaching business. Here’s an interesting fact I’ve learned over 17 years of copywriting and marketing consulting:

No one ever has accurate messaging right out of the gate. I mean NO one. I’ve worked with 6, 7, and even 9-figure clients and it took all of them time to figure it out.

There are phases to messaging. Experimental, Dialed-In, and Evolving.

If you’re in the first 1-3 years of your coaching business, chances are, you’re in the Experimental phase. You should be experimenting with your messaging a LOT, so you can fail faster and get to what actually works… faster.

In this phase, you may not be getting any clients yet. Or you’re getting a few here and there. It’s normal. (Albeit frustrating.)

If you’ve been at this a little while you might have your messaging dialed-in. It’s working to attract clients. YAY! However, you may find that it’s not attracting the right clients (This is a sub-phase called, “Dialed-In, but…”.

Or you’re shifting into the Evolving phase.

And that means that your business has grown and changed. You’ve changed and now your messaging needs to change too. But you’ve done all that work and it feels like starting over again. There’s fear around letting go of the “old” clients, so you muddle your messaging.

I often see messaging that is complex, filled with words that just slow down the time it takes to understand what you do. And that is the kiss of death in messaging.

Think about it. In order to do anything in your business, you need clarity. Without clarity, you don't know what your next step is, what decision to make, or direction to head in.

The same holds true for your people and your messaging, if they don't experience clarity (from your messaging), they won't move toward working with you.

Make your messaging:

• Sharp and simple

• Enticing

• Stand Out

And you’re on your way to finding clients, or rather clients finding you.

Want help with creating accurate, dialed-in messaging?

I created an Inbox Course ™ called, Messaging That Makes You “IT” to help you dial in your messaging, so you grab the attention of your ideal clients easily.

Inside, I show you how to:

• Make your messaging sharp and simple, enticing, and something that stands out

• Use advanced messaging techniques that make your marketing more effective

• Answer the ONE question that all coaches need to answer in their messaging

And the really cool thing about an Inbox Course ™ is that you don’t have to hunt down the course you purchased. No logins, passwords to remember, or hours of video to wade through.

AI is an incredible tool to use in your coaching business. It will help you get more done faster. For example, struggling to write headlines or “hooks”? Try this prompt:

Use ChatGPT or Claude and fill in the brackets with your specific information:

A bold claim

A strong (and often controversial) opinion

Threat, warning & pain

Thought-provoking questions

A vulnerable disclosure

Confirm beliefs

A unique perspective

FOMO

A gripping intro to a story

[End Prompt]

Listen Now:  Grow Your Coaching Business in 2025 with Energy & Simplicity

Some of my favorite tools right now are…

• Encharge for email marketing

• The Monroe Institute to calm my mind

• Publer for social media post scheduling