Why Finding Clients Feels So Hard (and How to Fix It)

Finding clients shouldn't feel like happenstance. It should feel predictable, consistent, and reliable. And while it may take some time to get there, you should have an approach that will help you reach the point of predictable, consistent, and reliable, sooner rather than later. Yet, so many coaches (Yep, I’m looking at you) feel like they’re doing everything right, posting, networking, offering free sessions, and still getting nothing. The problem? It has to do with a little word: clarity. This week, we’re diving into Client Clarity, because knowing exactly what your people want makes everything (marketing, sales, and getting clients) so much easier. Keep reading.

Author

Michelle Sera
February 04, 2025 • You can read this in:5 minutes

Welcome to The Find Coaching Clients Newsletter for learning where to focus your energy, so you can find all the clients you need.

One of the biggest reasons people ignore your content? It’s too broad.

  • "I help people transform their mindset." → Too vague.

  • "I help entrepreneurs stop overthinking their pricing and start charging their worth." → Now we’re talking.

People don’t hire coaches to "transform their lives."
They hire coaches to solve specific, frustrating problems.

If you’re guessing what your clients want, you’re already losing them. Make it your job to figure out exactly what they want.

Imagine knowing exactly what your ideal clients need, so every offer, email, and post makes them say, “This is what I’ve been looking for!”

That’s what you’ll get in Client Clarity in 3 Days a free, simple, to-the-point email course designed to help you:

  • Identify your audience’s biggest micro-problems

  • Know what to offer so they actually buy

  • Market with confidence because you finally get your clients

It’s free, but only this week.

Simplify Your Business

Stop Creating Before You Validate.

Most solo coaches spend too much time creating before they validate.

  • You build full programs before knowing if clients actually want them.

  • You spend hours on content that doesn’t convert.

  • You “polish” offers endlessly, hoping they’ll land better (Geez, the time I’ve spent doing this).

Your audience will tell you what they want, if you ask. Or better yet, just start having conversations, listen for the small aggravations, and frustrations. Then create a solution for them.

  • Run a quick poll in your community.

  • Have short conversations with potential clients.

  • Offer a beta version and get real feedback before building the full thing.

  • Use emails to determine interest.

  • Offer your idea for free first, just see if you have any takers.

The simpler path? Start with a micro-offer, test the demand, and refine from there.

I didn’t validate starting out and honestly, it’s not easy to push past your own desire to insist that what you want is what they want. Validating doesn’t require weeks of research or lurking in FB groups all day long. (I don’t do that, you?). It can be very simple. Even one person interested can get you moving.

Latest Podcast Episode

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Energy Check-In

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What you seek is seeking you.

Rumi

So often, we operate from a place of chasing, chasing clients, chasing success, chasing the next big strategy. But manifestation isn’t about chasing. It’s about aligning.

Your ideal clients are already looking for the transformation you provide. The opportunities you want already exist. The key is to trust that what you’re seeking is already moving toward you, and to show up in full belief that it’s happening while you’re doing.

Instead of asking How do I find clients?, shift to:

  • How do I show up as the coach they’re already looking for?l

  • Where am I forcing, instead of allowing?

  • How can I align my energy with the result I want?

Move in the direction of what you desire, because it’s moving toward you too.

My Coach Tools

Some of my favorite tools right now are…

  • Hello Audio for private podcasts, course audios, and more

  • Tally is great for forms

  • Publer for social media post scheduling

PS - I’m on a mission to grow my list by 4,000 this year (without any paid ads). Hefty goal, I know. You should totally follow along to see what’s working, where I’m dropping the ball, and everything I do in a week to grow my list. Plus, I talk a lot about what you can do to grow your coaching business faster. It’s all on my YouTube channel, Coach Diaries. See you there!

From time to time, I use affiliate links in this newsletter.