Supercharge your online presence.

Fix the hidden gaps that are costing you clients. I found a TON of gaps in my business. Here's how to do it.

Author

Michelle Sera
April 01, 2025 • You can read this in:5 minutes

Welcome to The Find Coaching Clients Newsletter for learning where to focus your energy, so you can find plenty of clients.

You’re showing up.
You’re doing the work.
But can clients actually find you?

Most coaches think their presence is enough.
But just “being visible” isn’t the same as being buy-able.

If your social profile, website, email signature, or even your blog articles don’t clearly lead somewhere, like a freebie, consult link, program, or paid offer, then you’re doing a ton of work... with no clear pathway for people to work with you.

This is where the Missing Money Check comes in.
It’s a simple scan of your digital presence to reveal the small disconnects that are keeping you from big results.

I recently did an audit in my own business and the Missing Money Check revealed some big gaps.  Geez… who knew?!

  • Instagram bio / profile – Does it lead to a clear next step?

  • Facebook profile – Are you using your header? Is your website linked?

  • Email signature – Is there a clickable link to book or join something?

  • Website homepage – Is your top call to action obvious and offer-focused?

  • Blog articles – Are you linking to offers or opt-ins at the end of each post?

Most coaches unintentionally leave these spots disconnected or outdated. I sure have.
But once you spot the gaps, it’s so easy to fix.

Write Your One-Liner Offer Path

This week, write one clear sentence that connects who you help to how they can get started with you.

Here’s the formula:

“If you’re [ideal client], your next step is to [freebie / consult / offer link].”

Examples:

  • “If you’re a new coach feeling invisible online, your next step is to grab my Client-Magnet Content Plan.”

  • “If you're ready to clean up your offer flow, book a Momentum Review and I’ll show you what to fix it.”


    Post it in your bio. Add it to your posts. Use it in conversations.
    One sentence. Total clarity. Instant alignment.

You just need a nudge in the right direction.

And maybe a little accountability.

Then you could finally get the ball rolling with your coaching business.

Full-on-coaching may not be a fit right now.

Weekly Momentum Email Coaching (Click to find out how it works.)

And right now, you can use the coupon code 25SOALIGNED to get 25% off every single month. Ends soon.

When your online presence doesn’t flow. It drains you.
It creates resistance.
And it messes with your momentum.

It hangs around in the back of your mind as unfinished, incorrect, and a reflection of you.

But when you clean up the energy behind your visibility…
…When every profile, page, and post leads somewhere meaningful,
you don’t just feel more confident…

You become magnetic.

Your energy flows.

Clients follow that.

“There is a vitality, a life force, an energy, a quickening, that is translated through you into action, and because there is only one of you in all time, this expression is unique.”

Martha Graham

Let the energy flow, remove the resistance.

I love creating systems and shortcuts to help you grow your business faster and find all the coaching clients you need. As solo coaches, we need all the help we can get.

That’s why doing something like the Missing Money Check really matters.  Simplifying matters. In this week’s podcast episode, I talk about my simplified marketing plan, go listen now.

And if you’d like to hear where I’m at on my ambitious goal of 4,000 new email subscribers this year without paid ads or complicated strategies, PLUS how to get more visibility as a solo coach (without posting 24/7), check out my latest video on Coach Diaries.

Much love.

From time to time, I use affiliate links in this newsletter.