Turn 97% of your audience into clients

If it feels like people like your stuff but don’t buy... this might explain it. And better yet, here's what to do about it.

Author

Michelle Sera
April 15, 2025 • You can read this in:6 minutes

Welcome to The Find Coaching Clients Newsletter for learning where to focus your energy, so you can find plenty of clients.

If it feels like people are hovering… Liking your stuff, asking questions, maybe even joining your list, but not saying yes? You’re not doing anything wrong. Here’s what’s actually happening behind the scenes:

  • 1-3% of your audience is ready to buy right now.

  • 12-15% are interested but unsure.

  • 82-85% aren’t even thinking about solving the problem yet.

Think of it like walking into a furniture store: Some people are just browsing.

Some are seriously thinking about a couch but unsure if it's the right time or price.

And a few? They're walking in ready to swipe their card.

Most coaches focus only on the buyers, but if your audience is small, that won’t amount to much immediately. The client flow happens when you help the browsers become buyers.

That’s what this issue is about: Helping more of your people move from “I’m just looking” to “I’m ready, let’s go.”

Grab a journal or a sticky note and jot these down.

Ask yourself: Am I creating content for the 85%?
(Education, relatable stories, helpful insights, things that build awareness.)

Do I show proof and belief-building for the 12%?
(Think: before/after stories, testimonials, simple wins, and clear explanations.)

Have I made it super obvious for the 3% to buy or book?
(No confusion. Clear buttons. Obvious next steps that are quick and easy.)

Take 5 minutes. Do a quick scan of your last 3 posts, your latest email, or your website.

Which group are you serving most? Which are you accidentally ignoring? Even tiny changes or additions to make sure you’re reaching each group can create a big wave of momentum.

You know that 12% who are interested but unsure?

They’re not sitting around waiting for more information. They’re waiting to feel something.

They want to feel clarity.
They want to feel a connection.
They want to feel like you’re the one.

And that’s why your messaging matters more than you think. If you’re tired of feeling like your posts are getting polite applause but no action, or your “work with me” page feels kind of meh, or you're just not sure how to say why you’re the coach to choose... Then you’ll love my inbox course:

Messaging That Makes You “IT.” It’s a strategic visibility tool that helps you: Say what makes you stand out

Speak to your ideal clients with real clarity.
And show up as the obvious choice.

It lands in your inbox, one day at a time, and gives you messaging that actually moves people, from just browsing to ready to buy. Check it out here.

Let It Be Easy (Even When It Feels Hard)

Your business isn’t meant to feel like a constant uphill climb.

Yes, there are challenges. Yes, there are unknowns. But you get to choose ease, even in the figuring-it-out moments.

And one of the ways you create ease? You stop trying to leap into beliefs that feel too far away, and start building bridges to get there.

Start with something you already believe about yourself: “I’m good at what I do.” Now gently stack the next belief: “People who are good at what they do get paid.” And then: “If others can get paid well, so can I.” That’s a possibility bridge. And when you follow it, belief starts to feel safe. Possible. Even inevitable.

You don’t have to force confidence or fake positivity. You just take one belief at a time and let it build something solid underneath you. If you’re a member of Advanced Manifesting, this month’s release: The Advanced Manifesting Technique, Manifesting Script, and Meditation will go deeper and show you how to do this in your business, belief by belief, step by step.

Understanding how to speak to your audience to create clients now, next month, and next year is how you build a sustainable coaching business.

But it's a process, involves a learning curve, and a ton of inner growth too.

If you need more daily support to move past the doubt that inevitably pops up, check out this Solo Coach Podcast episode: Shift Your Energy, Attract More Clients: The 7-Minute Daily Practice.

Plus, on Coach Diaries, you can catch up with the latest on my super ambitious goal to grow my email list by 4,000 subscribers in 2025 without any paid ads or complicated strategies and watch: High Ticket, Low Ticket, Voxer? Let’s Talk Coaching Offers That Work | Coach Diaries Week 13 

Much love.

From time to time, I use affiliate links in this newsletter.