How one article does it all...

I used to avoid marketing. It stressed me out. (You can imagine how that worked out for my business.) Then I started using ONE article each week to do everything. But here's what's weird, I don't even care if people read the article. Because the real magic is what happens AFTER the article. That's where all my sales come from, and clients too.

Author

Michelle Sera
March 25, 2025 • You can read this in:6 minutes

Here's How I Keep Marketing Simple (Without Losing My Mind):

Marketing used to overwhelm me. I didn’t have a core focus or a plan and I just felt like I was all over the place. (And I was. I was going nowhere, fast.) I'd dread it. I'd procrastinate. (Sound familiar?)

But I finally realized something important:

I didn't have to do everything, just one important thing, one focus, consistently.

Now, instead of being all over the place, I focus on doing one core thing each week that fuels everything else. And it has made my marketing SO simple.

There are two tools I use to stay clear and organized:

  • My Free List Growth Planning Calendar: Helps me organize the right events to grow my audience (without feeling scattered).

  • My Main Marketing Calendar: Clearly maps out what needs to happen each week from email to social posts to planning launches or promotions and more. This is the heartbeat of my system, keeping me calm, focused, and well… effective.

Because not only does it simplify how I bring visibility to my business, it actually works. I have weekly sales, new clients coming into my programs, and I feel in control of my growth.

I promise you don't have to feel like you have no control over how or IF you’ll grow your business. Just simplify and bring in one focus, consistently.

Keep reading, I have more help for you on the way.

Struggling to choose topics your audience actually cares about? Try this:

The "Amazon Review Hack" (Instant topic ideas!)

  1. Head over to Amazon and find a popular book related to your niche or coaching specialty.

  2. Scroll down and click on the reviews (You can usually pass on the first 3-5 reviews).

  3. Look closely at comments where readers say what the book didn't answer or missed, or what they absolutely loved and have been looking for… these are real, specific problems your audience needs solved.

Instant benefit: You'll quickly discover exactly what your ideal clients genuinely want help with, giving you instant, relevant topics they'll love. I’m looking at books a lot anyway, so I take a little extra time to scroll through comments and grab ideas.

How Solo Coaches Can Easily Create Weekly Marketing to Get More Clients, Keep Their Sanity, and Show Up Consistently.

I’ve got you.
Marketing Made Doable™ is my exact weekly system and it’s marketing simplified.
It shows you how to turn just one article into your full week of emails, posts, and podcast content (or whatever content you need to create), easily and even… fast.

Here’s What You’ll Get Inside Marketing Made Doable™:

The Doable Marketing Guide (Core PDF Guide)
Your clear, step-by-step system to turn one weekly content piece into everything you need, from emails, posts, and even your podcast outline.

Instant Marketing Multiplication Prompts
Copy-and-paste prompts for ChatGPT (or your favorite AI tool) to instantly generate hooks, emails, LinkedIn posts, and social content in your voice, from your original content.

ONE Simple Marketing Calendar (Spreadsheet)
Easily schedule and manage all your content, launches, promos and list-building events. Zero stress. Full visibility. This is the same calendar I use every single day.

Mini Video Training: “How to Actually Use AI to Simplify Your Marketing” (10 min)
Quick, concise tips to instantly save time, energy, and mental bandwidth using AI. This is exactly what I do each week.

Quick-Start Checklist
One simple page to help you stay organized and start strong from Day 1.

Your Energy Shapes Your Impact.

Marketing gets heavy fast if you're always scrambling.

I know because I've been there, buried under marketing pressure and guilt. I’ve been pretty hard on myself in the past for not doing “enough” marketing or not getting my stuff together. I felt like I should have known better.

I came from BIG coaching companies, and honestly, marketing as a solo coach is a totally different animal. It took me a while to realize that AND figure out a system that works for those of us going it solo.

Doing so, changed my energy and my audience felt it. Clients reached out because my clarity created confidence.

Dr. Joe Dispenza says, “Energy is your currency.” It’s true. Simplify, your energy will shift and so will your impact.

I realize that simplifying, especially your marketing, can feel counterintuitive. So go with your gut… how you feel. Deep down you know what your next best move is.

There are so many myths and untruths in the online business world. This is exactly what I talk about in this episode of The Solo Coach Podcast: Your Tiny Email List Can Still Get You Clients. Here’s How. Listen & Enjoy!

I think those of us following our gifts are very sensitive. Sensitive to stress, information overload, and anything that dredges up negativity. On Coach Diaries, this video is relevant: Sensitive Coach? How to Bounce Back from Online Negativity.

Plus you can hear the latest on my super ambitious goal to grow my email list by 4,000 subscribers in 2025 without any paid ads or complicated strategies.

Much love.

From time to time, I use affiliate links in this newsletter.