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Say What They Want to Hear

Say What They Want to Hear

Messaging is your first point of contact with potential clients. It's what stops them and grabs their attention or lets them walk on by. Making your messaging accurate and relevant to your audience can feel really hard to nail down. But when you do... it's like someone opens the client floodgates. Get this right and you're golden.

Michelle Sera
Michelle Sera

Archive

The 3-Sentence Shortcut to Your Next Offer

The 3-Sentence Shortcut to Your Next Offer

Before you design your offer, nail these 3 things.

Michelle Sera
Michelle Sera
“Meh” messaging? This is why...

“Meh” messaging? This is why...

If no one’s responding to your messaging, it’s because they can’t see themselves in it. Here’s how to fix it.

Michelle Sera
Michelle Sera
Want clients leaning in? Show them this.

Want clients leaning in? Show them this.

It’s not louder marketing that grabs attention. It’s the shift you create and the moment they see things differently.

Michelle Sera
Michelle Sera
No, you don’t need a different niche

No, you don’t need a different niche

It’s common to think if you’re not getting clients, your niche must be wrong. That’s probably not the issue. The real problem is that you haven’t defined who you’re actually talking to. Let me explain.

Michelle Sera
Michelle Sera
Want steady clients? Start with these 4 market questions.

Want steady clients? Start with these 4 market questions.

Without market clarity, your business is all over the place. And when you’re all over the place, no one resonates with you. Answer these 4 questions to change that.

Michelle Sera
Michelle Sera
No testimonials yet? Do this instead.

No testimonials yet? Do this instead.

You don’t need a wall of testimonials to look credible. You just need 5 minutes and a willingness to show up.

Michelle Sera
Michelle Sera
When does growing my coaching business get easier?

When does growing my coaching business get easier?

You’re on the same success arc every coach walks. Here’s how to see where you are and when easier arrives.

Michelle Sera
Michelle Sera
The easiest sales you’ll ever make?

The easiest sales you’ll ever make?

They’re not in a fancy funnel or a big launch. (So NOT easy.)They’re tucked inside the emails you’re already sending (or should be sending) if you know how to unlock them. I’ll show you.

Michelle Sera
Michelle Sera
Fix this tiny thing and make it way easier to get clients

Fix this tiny thing and make it way easier to get clients

Most coaches create a new offer instead of this simple one-sentence fix because they don’t know how much of an impact this makes. Clarity is the golden key and well... a clear next step is the door. And it makes a massive difference.

Michelle Sera
Michelle Sera
AI can write your emails. But that’s not the best part.

AI can write your emails. But that’s not the best part.

Most coaches only scratch the surface of what AI can do. But when you use it to plan your day, test your offers, or clarify your client profile?That’s when things really start clicking.

Michelle Sera
Michelle Sera
You’ve done hard things. Why question your business?

You’ve done hard things. Why question your business?

Discomfort doesn’t always mean misalignment. Sometimes it’s your sign to lean in. These two sentences changed so much for me.

Michelle Sera
Michelle Sera
Are you working... or wandering?

Are you working... or wandering?

How to know if your efforts are actually building a business. It’s easy to confuse being busy with making progress. But if your weekly “work” isn’t part of a system that leads somewhere... You’re wandering. Maybe even in circles.

Michelle Sera
Michelle Sera
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